A Proposal from SecondCrew
Mashburn Development Mashburn
Development
Splendor Pond

Two Brands. One Platform.
Built for You.

Andrew — we've rebuilt your entire online presence from the ground up. Two cohesive websites, a shared management platform, and the tools to run both businesses from one place.

See What We Built
Your New Websites

Already BuiltScroll through. Click in. They're yours.

mashburndevelopment.com

Mashburn Development

Design-build luxury home builder, Lake Norman

Open Full Site
splendorpond.com

Splendor Pond Flower Farm

Wedding venue & working flower farm, Mooresville

Open Full Site
Beyond the Websites

Everything else we're building for you

The websites are just the front door. Behind them, we're building the systems that make both businesses run smoother, faster, and with less manual work.

01

Client Build Portal

Every homeowner gets a private dashboard with real-time visibility into their build.

Mashburn Development
  • Construction progress photo uploads
  • Milestone tracking with % complete
  • Material selection dashboard (cabinets, tile, fixtures)
  • Subcontractor schedule visibility
  • Change order management + approval
  • Direct messaging with project manager
  • Final walkthrough punch list
02

Event Planning Dashboard

Every couple gets a planning portal from booking through day-of execution.

Splendor Pond
  • Venue walkthrough scheduler
  • Vendor coordination hub (caterer, DJ, florist, photographer)
  • Day-of timeline builder (minute by minute)
  • Seating chart tool
  • Guest RSVP tracking
  • Weather contingency planning
  • Post-event gallery + review request
03

Automated Scheduling

Online booking for tours, consultations, and subcontractor coordination — no more phone tag.

Both Brands
  • Venue tour booking (Splendor Pond)
  • Construction consultation scheduling
  • Subcontractor dispatch + confirmation
  • Inspector scheduling integration
  • Calendar sync (Google, Outlook)
  • Automated reminders (24hr, 1hr before)
  • No-show follow-up sequences
04

Smart Follow-Ups

AI-powered lead nurturing — every inquiry gets the right response, automatically.

Both Brands
  • Instant response to website form submissions
  • Lead scoring (hot / warm / cold)
  • Drip email sequences by lead type
  • Review request automation (post-build, post-event)
  • Referral tracking + thank-you sequences
  • Re-engagement campaigns for stale leads
  • AI-drafted personalized responses
05

Flower Farm Monitor

Track what's blooming, what's ready for events, and what to plant next season.

Splendor Pond
  • Bloom schedule by variety (30+ tracked)
  • Seasonal planting calendar
  • Event-matched flower availability
  • Cutting garden inventory
  • Photo log of current blooms
  • Arrangement tracking for upcoming events
06

Unified CRM

One system for both businesses — every relationship, every interaction, one place.

Both Brands
  • Homebuyer pipeline (lead → consult → contract → build → close)
  • Wedding client pipeline (inquiry → tour → book → plan → event)
  • Vendor + subcontractor directory
  • Contact history + communication log
  • Cross-sell tracking (builder clients → venue referrals)
  • Revenue reporting by brand
  • Custom tags and segmentation
Your Control Center

One Dashboard. Both Businesses.

Conspectus is your command center — manage both brands, monitor performance, and run operations from a single login. Here's what it looks like.

app.secondcrew.ai/conspectus
Dashboard
Active Jobs
Events & Bookings
Contacts
Schedule
Subcontractors
Flower Farm
Analytics
Mashburn Dev
Splendor Pond
Dashboard — Week of March 15
AM
3
Active Builds
6
Upcoming Events
8
Subs This Week
5
New Leads
Revenue by Brand
ConstructionVenue
Build Progress
Edgewater 87%
Lot 9 34%
Stillwater 62%
Venue Season
67%
Booked
Pending
Open
Mashburn Development — Active Jobs
Edgewater Estate87% Complete
Tile install master bath Mon–Wed • Final walkthrough scheduled • Punch list: 4 items remaining
Lot 9 Peninsula Ridge34% Complete
Framing inspection Tuesday • Electrician confirmed Wed • Plumber: needs reschedule
Stillwater Remodel62% Complete
Ferguson order #4821 countertops — pending delivery confirmation Thursday
Splendor Pond — This Week
Martinez WeddingSat 3/22
180 guests, Hydrangea Hall • Best Impressions catering • DJ confirmed • Florist: on-site dahlias + roses
Tour: Sarah Chen + fiancéNew Lead
Friday 2pm • Interested in October date • Peninsula ceremony • Auto-responded ✓
Flower FarmGrowing
Dahlia transplant to cutting garden • Spring snapdragons ready for arrangements • 14 varieties in bloom
SC

AI-Powered Business Consultancy

Andrew — everything you've seen here is already built.

Two custom websites. A unified management dashboard. Automated scheduling, AI-powered follow-ups, and a CRM that connects both businesses. All of it designed around how you actually work. We're not a web agency that hands you a site and disappears — SecondCrew is your ongoing technology partner. Your businesses grow, the platform grows with them.

Dispatch & Scheduling

Subcontractor scheduling, venue availability, team calendars — all synced and visible from one view.

Employee Tools

Time tracking, task management, and communication tools that keep your crews and staff aligned without the overhead.

AI Automations

From lead response to invoice follow-up to review requests — repetitive work handled automatically so you focus on building and hosting.

Proposal — The Mashburn Group — Prepared by SecondCrew